A Slow Start To a New Year

Although it has been a slow start to the new year with the blog, that is not to say we are not busy working and there is some really interesting projects on the cards that will be internally built in conjunction with some of our clients.

Our creative director, JamesC, has been ill recently but able to coordinate calls and emails that will see him heading up ad campaigns and editorials in conjunction with Sons of Adonis skincare for men. A huge coup that we are incredibly proud of and will be using to add to our brand as the lost and build up other elements that Shakti Sood (Sons of Adonis founder) will be a major part of.

With concept and mood boards being built at the moment it is going to be fun to work with Sons of Adonis on these projects and a chance to mix the commercial with the artistic side of makeup for men.

Other meetings are being planned and naturally we will be releasing more information about our plans and showcasing the images we create.

Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.

The Lost Creatives Christmas

In the last few weeks of 2022 (where has the time gone!!??) The Lost Creatives has gone from strength to strength, don’t get me wrong there have been pitfalls, but overall we have been able to create a network of people that is amazing, offer PR and other forms of support to fellow creatives that was after all the goal of the site.

Christmas for us, will be a time of relaxation with a heavy focus on what will be done in the new year, with commercial work and PR for clients having been the heaviest part of our workload, our creative director JamesC, will be returning to work as a makeup artist on a more open basis and taking on smaller projects to bolster the public side of his work and spending time on some personal projects that will be featured not just here on the Lost Creative but his own site and our partner site The Lost Agency who will be taking a heavier hand in our own marketing and internal affairs. *This means we will be returning to Instagram soon!

We have had some disappointments lately, with meetings and reaching out to potential collaborators falling through mainly due to scheduling issues which as you can imagine as a freelancer, has been a pain, however that will not stop us from pushing forward and with our ties to HOD TV, we will be focusing on that for the future and tackling things in a much more hard-line manner.

Our passion for the arts is not waning, far from it, we have collated magazines, festivals and other information that we intend to make full use of for ourselves, up until now we have put a vast amount of time into clients and not been able to put the lost concept at the forefront but, we are incredibly proud of the fact people have trusted the team.

In the next few weeks we will be releasing our goals and a schedule for this through the site along with a few snippets of art projects to test the waters.

For the moment we are going to allow ourselves a little breathing space for the festive season and release more information soon and options to get involved.

Adding To Your Pro Kit For Makeup Artists Featuring Mykitco

In our last blog, we talked about the books we are adding to our working library which included two fantastic makeup books and one on filmmaking which we thought would be beneficial not only to the team but to our readers.

Now we want to talk to the makeup artists out there and remind you that your kit is important, more so now than ever with changes happening on a regular basis and guidance altering how we work collectively, this admittedly varies by company and by budget, none the less it is a good time to invest in solid kit staples that will ensure you are working smart in the new year from fashion and print through to film and TV.

Mykitco is one of the brands that does feature heavily in our creative directors working kit and with a plan in motion to split the kit into 2 parts (more so the tools) a sale is always a good time to buy up brushes and other accessories especially when they are pro-grade and high quality.

What this means for JamesC, is that rather than a full array of kit items brought in and cleaned in stages, he and the rest of the team will focus on small projects that will allow space to clean and in terms of space reduce the need for a larger table so limiting things to 6 f each brush and careful planning for the looks to ensure that we are working smart, and in a time-efficient manner across commercial projects and our festival plans.

*It is worth taking the time to apply for the pro discount available from Mykitco as this will allow you the flexibility to add to your kit over time and add new items as and when you need them.

For further information on the Mykitco range or to follow them across social media see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Hitting Deadlines

Working from home and doing multiple blogs, consulting with production companies, and doing costings for projects has been fantastic, it has allowed us to be a part of the creative field and opened up conversations with potential collaborators for the next year. What it also means is we have been able to set deadlines for work and give ourselves flexibility on the stock we have with a view to curating and adding what is needed for the near future.

As you can imagine we are now close to one of the deadlines for an in-house project, small, but nonetheless important. So within the next 10 days, we have to complete a minimum of 3 shoots that will be submitted for a competition we have had our collective eye on for a while now.

It also has been a good time to work on a marketing plan for the new year, which is scarily close and our creative director and head of makeup JamesC has now got a profile with the fantastic vshowcards which is in need of some small updates but is officially live!

Something we have discussed at length is websites, JamesC will revert to his old website soon with some much-needed changes as we have a huge amount of his work saved on the old site, we felt it made more sense just to edit and relaunch versus a rebuild.

Another option we are reviewing and giving serious thought to is an electronic notebook to reduce our paper use or at least a tablet with a good note keeper app, with so much in the market changing we are working to keep on top of this and be as practical about our work as possible.

Stay tuned for updates and further information.

Creating a Story and Building the Brand

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Strategically Lost

As we come closer to the final launch of our additional sites, Lost Agency, and Lost Stills, which will be used to manage and market the team with our commercial-based projects both stills and print, being organized around the Lost Concept.

Staying within the film and TV project base we will also be working on some more fashion-oriented images with possible fashion films into the bargain, *focusing on the behind-the-scenes elements of our creative shoots which in turn will give us some footage to be used as showreel material and marketing fodder.

We will also be continuing our Q and A blogs in support of the indie scene and looking at different elements of filmmaking and giving voice to campaigns, fundraisers, and individual talents.

Over the next few weeks, we will be finalizing and putting out the new work with a full and comprehensive business plan being polished to meet the new standards within the industry.

Stay tuned for more updates from the lost team.

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Motivational Changes

With so many changes happening in the world of cinema, our predictions are starting to look more and more like a reality as people move toward digital platforms and the rise of the Indie film scene as smaller companies step to the plate and create films and TV projects that are specific to the likes of Prime and Amazon in general and of course our own personal favorite HOD TV.

Part of this for us has been about rethinking the websites and the content, we have made some small steps in this and will be taking our creative director’s portfolio site fully offline for a few days to reorganize and rebrand to fit upcoming projects.

While this is happening we did pull out some images that for us are a marker of what we are aiming to showcase and have a very commercial leaning that suits our style and future plans. What we have also been doing is talking to other small companies via Twitter, where we have been making a push toward support for Indie film of all stripes and will be publishing interviews with some fantastic small companies who have been talking about their pre-production work for their projects and how they are working within the guidelines. taking time to talk to distributors about what is out there for us as a team.

Naturally, for us, we are going to be looking at web TV first and foremost and have looked into various festivals and options to promote with our ultimate plan being commercially driven.

Film Festival Tie-ins

In the run-up to the festive season, we were talking to various small film festivals gathering information, and planning for the future. Naturally, this meant opening accounts with sites like Film Freeway and doing some in-depth checks and planning around our goals for the company. What this has led to will be announced soon with full details of how and where we will work. One of the festivals (in Eastern Europe) reached out to us and we are now talking in terms of being a media partner which we do love as a concept. Film and TV, particularly web TV, is something we as a team are keen to push forward with now more than ever.

This does not mean we will be abandoning our editorial work, far from it, we will work with magazines on a continuous basis as part of our marketing strategies but will not be the sole aspect of what we do. In fact, we have found a very interesting film crew based magazine that looks really promising in marketing terms so we will be writing inhouse articles to publish and take ad space later in the year.

Our plans are coming together well and there is some diversification in motion. More announcements and news will be released on the completion of the contracts. We are excited about the prospects of 2021 and look forward to showcasing the hard work that has already been done in the background.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

Advertising Plans

In the last few weeks, we have been quiet in terms of our advertising thanks in part to the ongoing work with PR agencies we do through The Lost Project. What this has meant is we do have a backlog of images to edit and products to test, some of this will be used as part of bigger ad campaigns for 2021.

While it might seem we are slow in updating our galleries, there is a reason for this and a strategic goal that will become clear in the next few weeks.

Our editorial shoots (ongoing) are being supported by a new men’s cosmetic line (to be revealed soon) and the fantastic team at Lord and Berry, we do have some new shoots planned and will be doing some macro work with glitter and possibly even a cover shoot.

We have specific magazines and styles we are working on and that takes time to complete more so with the restrictions in place in Scotland, it can be difficult to find the right models and locations without traveling too far from our base. Our head of makeup and creative director JamesC, is working on new projects and wants to do some flat lay images to bolster the galleries which we are hoping to have done before Christmas and our main push through FB started in the new year.

Our remote team members are all working hard with our favorite indie Bollywood actor developing his own projects for the future which we are in full support of and have started working on a website for him.

Something we are really excited about is that one of the magazines we are keen to be published with has taken away deadlines which will, in turn, allow us to do more work with male models and really experiment with concepts at a low cost and showcase the work in the best possible light.

We will be adding more stock soon from Lord and Berry, Mykitco, and our favorite Brushwork cosmetics with a view to creating a brand new cover image for the JamesC website, this will combine our beauty and TV work with some other elements cut in to bring a new depth to not only JamesC’s work but also to the Lost Creative portfolio.

With a series of creative plans to deliver on for the new year, we are putting a whole host of work being finished off The Lost Creative journey is gearing up for bigger things.

The collective Push of The Lost Team

In the last few months, we have been able to build some interesting relationships with brands and companies, taking steps toward our ultimate goals and aspirations slowly in light of the market changes that are underway to the film and TV market in particular which have opened our eyes to other potential avenues that The Lost can explore and has given us a collective push to work around boundaries. There are some interesting updates that even we are waiting for updates on as contracts (with non-disclosures) are being drawn up to affirm a new and exciting partnership.

Over time we intend to build a host of new creative images incorporating some of our favorite makeup and brushes that will be used on our creative director JamesC’s website as well as our own, with our magazine work coming to a close on the written side to focus on the massive backlog of shoots to be edited and curated across our multiple sites and blogs. Editing processes have been slowed down but are still happening and by mid-December, we will have new additions to the galleries and a new fashion/editorial specific gallery for the JamesC Website.

Nepal as many will be aware plays a large part in our work and we are very proud of that with the NCIFF (Nepal Culture and Film Festival) alongside our partners Nepal Film Production, it is interesting to see the work coming together so cleanly.

The Lost Creatives shoots are going well and while not yet public (magazine deadlines and release scheduling outwith our control) we will be working on the much more comprehensive Lost Boys/Girls concept which we are going to shoot exclusively in North Ayrshire and have already picked out some significant spots that fit our brief. As much an intellectual exercise as it is a photo project it will be the focus of our energies and a chance to clear some cobwebs.

Rethinking Your Kit Featuring Mykitco

Now that we are seeing more productions opening up and shoots starting to push forward people are having to rethink and replan how they will work (including our own creative director JamesC). Packing for a shoot is becoming a more carefully structured process with a lot it requiring you think in terms of what to bring and if you are working on the fly doing shoots on location, minimizing as much as possible for speed and efficiency.

Mykitco has always been ahead of the curve in that respect and has set the benchmark for practicality (with a touch of artistic quirkiness) that allows artists from across the spectrum to work. The latest additions to the Mykitco bag range are a prime example of this and soon to be added to our own working kit in particular the My Mini PVC Pod which for us means we can carry separate kits of brushes built to suit rather than mixed into a general set up it is possible to pack around your needs, (Yes the “spread” looks good but in current working environments it’s not practical).

Putting practicality in motion and packing smart is something that co-founder of Mykitco: James Molloy is really keen and it shows, combined with the business and event savvy of Alex Thompson, you can see the logical process behind the brand as they both understand (from different angles) the need for efficient working kits.

The new bags which consist of My PVC Cube (perfect for skincare and larger items), My PVC Slim (for those miscellaneous items we all have in our working kit), My Mini PVC Pod (a perfect add-on to store brushes for individual talent or those in need of cleaning separately from the rest).

*Special credit should go to the My Body Buddy designed to work in a similar and more practical fashion to the classic set bag or an apron.

More than ever we need to be cognizant of how we work and the practical aspects of the craft.

To learn more about Mykitco or to purchase see (including information on the pro program) see:

*Mykitco Pro details can be found by clicking here.

Mykitco website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Mykitco Pinterest.

Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

The Full Depixym Kit

The team behind Depixym paints have been building the brand and it is now seen as a staple for many in the realms of fashion and print with film and TV artists also reaping the benefits of what is a multipurpose cosmetic grade emulsion that can be used to create a wide array of looks and fits neatly into a working kit. Taking the step to create what can only be described as a covetable working case housing the full collection of the Depixym paints, they have given the artistic a professional case, a full collection in one place of colors that can be blended to make anything that you may require as a makeup artist.

Depixym is a brand that looks at the artist and sees what they need, the tubes are styled to look like traditional art materials and work in any given situation, editorial and creative artists have taken the brand to heart and are creating a storm on social media while others are integrating the range into the more day to day elements of their business, a truly must-have range that needs to be seen.

The newly launched Pro Program (we have joined) offers an even wider incentive to the professionals and has opened the door to new and exciting possibilities, which for us is perfectly in line with the editorial goals we have in motion.

To learn more about the company or to purchase see:

Depixym Website.

Depixym Facebook.

Depixym Instagram.